6 Ways to Track Social Media Engagement One cannot help feeling that improvement regarding attribution has ever reached its final stage, no matter the extent of perfection that seemingly exists…

SEO tracking is a process by which you need to figure out the most important SEO metrics for your business and then track them regularly to ultimately understand your progress.…

Social Media Marketing is the use of social media platforms that connect the audience to build their own brands, increase sales and promote products or services. Social media marketing includes…

In the quest to build a solid, profitable and sustainable business, companies tend to fall into two camps: they skimp on the marketing budget or they throw a stack of…

Google has been making changes in its algorithm to churn out the best content. In the same series, Google has updated its algorithm with the release of the May 2020…

WHAT IS SEO? SEO also called, Search Engine Optimization, is a method of increasing the quantity and quality of traffic visiting your website. It is one of the most commonly…

If the structure of some businesses is anything to go by, you could be forgiven for thinking that sales and marketing departments are the Siamese twins of the commercial world.…

Many businesses and brands have been eager to jump onto the social media bandwagon as a way to increase their online visibility and even boost sales. Though social media marketing…

Search Engine Optimization i.e. SEO is the most common and integral part of the Digital Marketing strategy of all businesses today. SEO is simply a method or process to increase…

Yes, LinkedIn is truly what you may call a gold mine for engagement. Perhaps you have heard many people mention how LinkedIn may have been the foremost source for Back…