Yes, LinkedIn is truly what you may call a gold mine for engagement. Perhaps you have heard many people mention how LinkedIn may have been the foremost source for Back to Back clients. However, we say: not many enough. LinkedIn is especially underrated as a platform for influencers. Similarly to Tiktok, LinkedIn posts may actually go viral as it is possibly a platform where all kinds of users do not exist. The Senior Social Media Manager for DigitalMarketer, Shannon Goodell, has strategized and implemented through LinkedIn for a very long time, and has recently got serious success.

1. Earlier Posts and Re-Use of LinkedIn Posts

Do you know a fun fact? You do not even need to create new LinkedIn content, and possibly have reusable stuff which you can repost. It may not just have been created in a format that is very friendly for LinkedIn. Add links, direct audience members to check out comments, pull out some tips from podcasts, blogs, playbooks, workshops, Lead Magnets and courses.

In fact, Shannon did create some DigitalMarketer Content in this manner. The beauty that lies in splintering content can be manifested in every particular item that can be re-molded into ten pieces. There are a few notable strategies to do the same. Make sure you edit a Facebook post because there are many less characters allowed on LinkedIn. Perhaps even consider breaking up a post into different tips if you do not have any content available to be edited out. Just make content as per your platform of choice.

Often there is no necessity of posting long, all text LinkedIn posts to stories on Instagram. People who come on Instagram stories in order to see movement, as well as engage with the phone, can be attracted to your content. The content on your story may just be a emmber of the team breaking the post down with a talking head video selfie or even some kind of graphic that explains the point of your post. Such splintering actions transform a post into LinkedIn posts, Instagram feed posts, reels, live, video and stories, Tiktok and YouTube videos, an episode of a podcast, Facebook live and posts as well as Youtube stories and fleets too. You can even add a fancy twist to your posts, the perfect extra ‘zing’ that transforms them into downloadable contents. These documents may be free such that they may be accessed by all.

This brings us to the next point.

2. Rather than Opt-in Lead Magnets, Downloadable Documents

The way to go is in the very title of the section. Rather than lead magnets, ones where users may opt-in for accessing your resource to your email list to get the resource, this enables them to just get the resource, you can just provide it to them.

Your marketing brain may be highly suspicious of that. Really? Just like that? Just hear us out. Several million impressions and over fifty thousand hyperlink actions reveal that this strategy is useful. This enables you to establish a trusty connection with your audience. Just make sure you have a valid call-to-action, a trusty link from where you may borrow the resource and a proper title for your post.

Use a Google Drive. This can store your docs for future use. You may even need to outline your work in later times. Like we mentioned earlier, you can transform these posts into reels, videos and posts, on several platforms like YouTube and other locations. The Customer Avatar Worksheet and Customer Value Journey emphasize the benefits of giving away free stuff – to transform your audience into loyal customers. They often do want to know more and pay to realize the sweet delicacies hiding behind a paywall.

3. Content that is Employee-Generated Works Wonders

Content that is generated by your employees has been statistically shown to generate more views than branded ones. Lean on your team support. Just ask your employees. They would probably not do it on their own because they would want to avoid stepping on their superior’s toes for this. You know, leadership is a time-tested part of being able to get more engagement through employee-created content.

Make sure your leaders explain their under-workers about the same. Make sure to point out how such content may help your business and what stuff they would like to see from their employers. The goal may be more leaning towards re-sharing previous posts such that new people come into contact, engage and explore with your posts. A massive part of this strategy is web traffic, although employee generated content is not necessarily here to pull that in. it can definitely act as a massive bonus, however.

Final Thoughts

LinkedIn is not what initially comes to mind when you see social media influence. However, that may be because it does not have the glamour surrounding popular networking sites like Instagram and Facebook. That does make it all the more well-suited to your task – as an optimized platform suited to reach the right eyes.