Social media user base is on the rise. Statistics suggest that in 2020, there were 3.60 billion social media users and the number is estimated to rise to 4.41 billion by 2025. Naturally, there is no way to ignore social media anymore. It isn’t just about connecting with friends and families anymore, it is the place to be for businesses, brands, and marketers. In fact, in recent years, social media marketing (SMM) has become a favorite marketing technique for all.

The right strategy and approach of SMM can do wonders for your business and brand. You can not only directly engage with your users but also improve your sales and revenue. With more and more people relying on social media content for decision-making, it is important that you take your marketing to social media.

Effective methods that can drive sales:

1. Targeting your customers

Not everyone is on all social media platforms. Some people use one or two popular platforms like Facebook and Twitter while others prefer to be on a platform that interests them like LinkedIn, Instagram, Reddit, etc. So, before you create a strategy for SMM, you must know where you can find users whom you want to target. You can reach out to B2B users on platforms like LinkedIn, Twitter, etc. while young users are more available on Instagram or Snapchat. So, before you proceed with SMM, analyze where you can find your target audience.

1. Hiring influencers

Social media influencers are no amateurs. They have a huge audience base and you can tap into their potential by hiring them for the promotion of your brand or product. Research shows that nearly 40% of users on Twitter made a purchase under influence. Users trust the influencers they follow and this can be very beneficial for brands willing to improve sales via social media platforms.

• Working with loyal customers

Hiring influencers isn’t the only way to improve sales on social media. If you are a brand with products or service that has impressed many users, you can have loyal customers or users. Such users will advocate your brand themselves which means they will actively talk about your brand on social media. Such users are more likely to recommend your products and services to friends and family. As a part of your SMM strategy, you can add them to your circles so that they remain loyal and keep promoting you.

1. Selling on social media

Don’t just use social media to promote yourself, use it to make direct sales. Use features like Pinterest’s buyable pins and rich pins, Instagram’s shoppable tags, etc. to make shopping on social media a simple experience for users. This will improve your sales figure and your revenue.

1. Spending on ads

If you want your SMM strategy to click, you should invest in social media ads for better exposure. Targeted ads can greatly improve visibility on the platform of your choice. More users will find you and may click through for a better understanding of your brand and its products and services.